The “Campaigns” feature enables you to send out one-time messages to your customers. In contrast to a “Send Message” inside of a flow or in chat, a campaign can be sent at any time even if there is no active conversation window running. Additionally, you can use CTA buttons and media files. Here you can see all your historical campaigns. By switching the timeframe on the top-right you can see all-time campaigns as well as campaigns in a custom time-window. You can also see statistics for the campaigns you have sent such as: Alternatively here is a video breaking down the “Campaigns” feature:

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Test campaign send

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🚨Feel free to test your campaign before sendout. Simply choose the adressants and test your campaign, before blasting it out to your list 🤓 Source: Q3, 2024

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Send campaign

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Click “Send campaign” to navigate to the”Send Campaign”interface.
Here you can choose a “Template” you have previously created or create a new “Template”.
You can add different kinds of media to your template, like pictures/photos, videos, pdf. Please note that this type of content always needs to be approved by meta first.
You can find a meta guide for sizing and other parameters for videos (and other media) here. Once you have chosen a “Template” you can choose the name of your campaign under “Details”. If you selected a media file in your template you can now upload the media file here with drag&drop or by clicking the “click here” button and choosing the file from your PC. If you have chosen variables you can now select what to fill out your variables with. You can also fill out the variables with “custom values”. You can see your messaging limit here. If you are just starting the limit should be 250 or 1000. Find out what this means and how to increase it in our article “Messaging limit & Quality Rating - What they are and how to increase them” Under “choose audience” you can include and optionally exclude who is to receive your campaign using manual inputs, segments, or tags. Once done, you can send the template by clicking “Send now”, or scheduling it for a date in the future by using the “Schedule Send Feature”.

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Duplicate a Campaign

You can now duplicate any existing campaign directly from the campaign overview. This is useful when you want to re-use a campaign’s template, media assets, and audience settings without having to set everything up from scratch. How to duplicate a campaign:

1. Go to Campaigns in your dashboard.
2. Find the campaign you want to duplicate and click the ”···” (three-dot menu) on the right side of the campaign row.
3. Select “Duplicate” from the dropdown.

4. A “Duplicate Campaign” modal will appear. Here you can:
   • Choose “Duplicate to the same account” to create a copy within your current account (selected by default)
   • Choose “Duplicate to different account” to copy it into a different Chatarmin account you have access to
5. The duplicated campaign is pre-filled with the original campaign name + _new (e.g. office_party_images_new). You can rename it as needed.

6. Click “Submit” to confirm. The duplicated campaign will appear in your campaign list as a Draft, ready to edit and send.

💡 What gets duplicated? The duplicate includes the campaign’s template, media assets, and pre-set audience segments — so you can jump straight to reviewing and scheduling without rebuilding from scratch.

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Campaign Send Limits Q&A

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How many messages can be sent per minute?

• Default 70/second -> On special request at META (this requires the Blue Tick + highest level of the messaging limit) also 300/second

How early do we need to schedule a campaign if we want to send a campaign to 50k people, for example?

• Update 032024: From 1 to 50,000 it takes about 25 minutes. We are currently optimizing to get it to 15 minutes.

Once a campaign has been set up, can it still be canceled? How quickly can this be done?

• Exactly, until the campaign starts. But you can also pause it if it is already being sent

Do I also have a security mode when customers report the campaign so that the sending is canceled?

• Basically, META does this directly, so they pause the campaign/template if there is negative feedback, that’s how it is with us too, yes.

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  Pausing Campaign

  When a campaign is paused on META, the associated template may still remain active or get automatically reactivated after 2-3 hours. This is a normal META behavior. To resolve the issue and continue sending messages, you can duplicate the template, create a new segment with recipients from the first campaign, and launch a new campaign while excluding those who already received messages. Additionally, if a campaign is only partially sent (e.g., 16K out of 41K leads), you may need to split the remaining recipients into separate waves and schedule additional sends accordingly.