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Attention: this is an offensive and aggressive strategy to boost your WhatsApp-list-size, that should only be applied when
  • Messaging Limit: your account messaging limit is high (10k+)
  • Account Quality Rating: your account quality rating is high
  • Proven Track Record: you have sustained WhatsApp-marketing successfully for 3+ months
If all that applies, you should be able to aim for the following KPI’s:
  • 50%+ opening rate
  • 10%+ click through rate
  • 10%+ activation rate
  • 5%- unsubscribe rate
Make sure you activate in batches and use the historical highest-quality-leads, first. Let’s go: Import your existing phone numbers from your CRM and create an activation campaign. You can import your CSV in the “audience” feature and tag them with a tag, e.g. “Imported”. Then create a “Template” that tells your clients you are now on WhatsApp and optionally tease them with an incentive such as a discount code. Include two buttons in the activation campaign, e.g. “I want to join” and “No, thanks”. Then, include “I want to join” as an additional buzzword into your existing Welcome Flow or create a new Opt-In flow with a success message and update opt-in Status, include “No, thanks” as an additional buzzword into your Opt-out Flow. You may have to create a Segment with “didn´t receive the template “Opt-In” if your number of imported contacts is larger than your current messaging limit. This way, you can activate your previously gathered clients and re-activate ressources from within your organization, that are already there. Chatarmin help center image Example of a WhatsApp-activation-campaign. Source: WhatsApp, 2024 See our article “How to set up your account from scratch” for a step-by-step guide or watch the following video:
Activation Campaign Loom: Activate your existing client base with a WhatsApp-activation-campaign. Source: Chatarmin, 2024 🚨 PRO TIP: Rather use a direct discount link such as https://alpensattel.de/discount/wa10 in order to save one step in the user journey and have your clients apply the whatsapp-discount-code directly without any additional input in checkout! ***🚨 PRO TIP 2:***Make sure you carefully balance your imported leads and activation campaigns, with your quality rating and messaging limits! If in doubt, book a support-call with our team here. 🚨 Attention! Depending on
  • the size of your list
  • the recency of your leads
  • the quality of (WhatsApp-)phone numbers
the success of your activation campaign will vary. Be aware this has direct impact on your WhatsApp Account Quality Rating, which you need to manage and balance to maintain a high quality rating.