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Chatarmin help center image Directing your customer to your “WhatsApp Welcome Flow” is better for your conversion rate since the user is on his phone anyway and doesn’t have to fill out the tedious E-Mail form to receive his discount code. Here is an A/B test of one of our clients which shows a significant increase in the Opt-In rate on a WhatsApp Pop-Up compared to the classic E-Mail. Chatarmin help center image Additionally, it helps raise the CLTV due to a WhatsApp lead having a considerably higher CLTV than a regular E-Mail lead. Make sure to create a “Chatstart Link” (Dashboard) for the Buzzword that triggers the Welcome Flow. IMPORTANT NOTE: When the client is using Klaviyo AND/OR Shopify, make sure to ask for the Email in the Flow. (only if no email is assigned for example) 🚨 PRO TIP: Rather use a direct discount link such as https://alpensattel.de/discount/wa10 in order to save one step in the user journey and have your clients apply the whatsapp-discount-code directly without any additional input in checkout!