Directing your customer to your "WhatsApp Welcome Flow" is better for your conversion rate since the user is on his phone anyway and doesn't have to fill out the tedious E-Mail form to receive his discount code. Here is an A/B test of one of our clients which shows a significant increase in the Opt-In rate on a WhatsApp Pop-Up compared to the classic E-Mail.
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Additionally, it helps raise the CLTV due to a WhatsApp lead having a considerably higher CLTV than a regular E-Mail lead.
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Make sure to create a “Chatstart Link” (Dashboard) for the Buzzword that triggers the Welcome Flow.
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​IMPORTANT NOTE: When the client is using Klaviyo AND/OR Shopify, make sure to ask for the Email in the Flow. (only if no email is assigned for example)