Here is how to setup your performance marketing funnels through a mobile-optimized WhatsApp-user-journey. Both for Meta and for Google, where ads-managers have dedicated WhatsApp-adsets as conversion-types.
META
You can funnel your META ads into WhatsApp, this way you have 72 hours instead of your usual 24-hour window. The advantage of this is again that a WhatsApp lead has a CLTV of up to 200% of an E-Mail lead and in the same step you can collect the E-Mail at the same time. To find an extensive deep dive into WhatsApp ads and how to set them up read our CEOs Johannes Mansbart's article and guide "WhatsApp Ads: How WhatsApp Chatstart Ads work for new customer acquisition".
Also, feel free to check out Meta's official guide on Click-to-WhatsApp-ads.
🚨 PRO TIP 1: If you want to use our "Chatstart Link" with a Buzzword, you will need to create a Workaround in order to use them in Ads:
🚨 PRO TIP 2: Sending variables ("Parameters") within the same adset works the following way:
Example Nissan with locations of hundreds of retailers in Germany:
Create a Buzzword CTA with dynamic Variable. So a buzzword like: "Hi Nissan. Ich bin hier bei {{standort}}"
This would resolve in a chatstart link like: https://waurl.me/qskrlprd3?standort=XXXX
This "standort" ("location") parameter can be filled in the ad dynamically through their Variables.
We can then use if/else in Flows to filter for that value
🚨 PRO TIP 1: Rather use a direct discount link such as https://alpensattel.de/discount/wa10 in order to save one step in the user journey and have your clients apply the whatsapp-discount-code directly without any additional input in checkout!
Here's a quick video explaining the Click-To-WhatsApp-Ads setup 🎬
Source: Chatarmin, Q3 2024
Send custom parameters from WhatsApp ads to Chatarmin:
Source: Chatarmin, Q4, 2024
🚨 WhatsApp-Ads FAQ
Q: I don't see a workaround for the problem that messaging apps Whatsapp are not accepted in Europe in my ad account?
A: The workaround is that you can't select "Messaging Apps". You have to select "Website". There's no other way. But it doesn't really make a difference. I think it only works with leads and then looking at target content.
Google ads account extension: WhatsApp ads
source: RETITO, Q4 2024 (Bastian Tonn)
Here is an explanation by our partner Bastian Tonn, video on Click-To-WhatsApp-Google ads 🎬
source: RETITO, Q4 2024 (Bastian Tonn)