In which ways can I build and/or grow my WhatsApp audience? How can I grow my list and gain more subscribers? In this article, we will share 10 ways for you to build and grow your WhatsApp audience and WhatsApp subscriber base.
Find here: 🤓
Now, how do these strategies, mapped out in the WhatsApp-Marketing-Guide, look like in practice?
1. Email activation campaign
Send out an email newsletter to your list, adding a CTA including a click-to-chatstart-link that you can create in your Chatarmin-dashboard. Thus, funnel leads into your buzzword flow, aiming to
do lead-enrichment
get more information from the lead
opt the lead in, or out
sync the lead to your shop-system and CRM-system
Here is the step-by-step-guide:
Create a chatstart-link in your Chatarmin-dashboard, defining a buzzword
Choose the buzzword as your flow-start-trigger (contains/exact match)
Define the exact buzzword
Build your flow, your leads are funneled into
Push it live
Test it
Send out the email newsletter, containing the chatstart-link in a CTA
🚨 Attention: The better the list, and the better your offer, the more "email leads will be activated". Make sure you offer some kind of benefit for people to enter your WhatsApp-chat, here's a few ideas:
VIP Community
Early Access
Behind-the-scenes-insights
Support & Service
Giveaways
Special Deals & Offers
and many many more you can think of.
BONUS: Send your variable email as a CTA within your klaviyo (email CRM) CTA!
Create a "Contains Buzzword CTA"
Make sure you add to the end of the buzzword, a {{ email }} brackets
Make sure you add the Chatstart-link to your klaviyo-campaign
https://waurl.me/arwmena3g?email={{ person.email|default:'' }}
Test the campaign, when clicking the CTA, this is what should happen:
When clicking on the CTA, your email should be sent, alongside the buzzword, that serves as a "contains" trigger for your buzzword-flow.
Trigger your WhatsApp-Flow, accordingly
make sure you save the sent-email in the profile of the user
BONUS-VIDEO: 🎬 Here is how you can directly embed your variable email, in order to communicate it directly via CTA, and add it to your Chatarmin account:
Source: Chatarmin, Q1, 2024
Step-by-step-guide for a Best-Practice-example
of a WhatsApp-activation-campaign:
1) Create your template with the respective messaging, and assets:
2) Include optin (and optout) buttons (CTAs):
3) Create your Optin-Buzzword-Flow
Tip! Test both your campaign as well as flow, before targeting your audience. When all is fine, start including a small segment of a fresh cohort of your existing clients, so you don't mess up your WABA abruptly.
Don't forget including the "custom buttons" (which are technically message-sends) for optin and optout, as well as pushing your buzzword-flow live.
Activation Campaign KPI's
Those activation-campaign-KPI's are what you should strive your, when using the strategy of an "activation campaign" to activate your existing-clients-base via a one-time-WhatsApp-campaign:
>75% Opening Rate
<15% Unsubscriptions
40-70% Double-Optin-Rate ("Acceptance" or "Activation")
Contact our Chatbot for more questions!
Bonus: Extra-In-Depth Email-Activation-Strategy
Send out a one-time E-Mail Newsletter to your E-Mail Subscribers, communicating that you are now on WhatsApp and they can join for exclusive updates. Add a CTA: Chatstart Link and/or QR-Code in your email, to channel your email-subscribers directly into the WhatsApp-chat with your organization:
Option 1: Email Activation, Starter Strategy
Create a Chatstart-Link with our WhatsApp-Chatstart-Link-Generator, or using the Chatstart-Link-feature in your Chatarmin Dashboard.
Make sure to use a buzzword-flow:
The buzzword that you embed, leads into the according buzzword-flow you create for it:
Build the flow and make sure to publish it!
Everyone, who clicks on the chatstart-link in your email-campaign, will be funneled into a welcome-flow which is a buzzword-flow! Make sure to embed a "manage consent" and "double optin" action, so you keep track of your activated users!
Option 2: Email Activation, Advanced Strategy
Follow all the action-steps above, but add a sauce of CRM-magic! Make sure you embed the klaviyo-email-adress of your users within the buzzword-flow, so they send it to your WABA with one click! The email address of your klaviyo-lead is automatically embedded in the chatstart-link, so you don't have to ask for the email adresses of your fresh optins! This is how you do it:
Source: Chatarmin, Q3 2024
Copy the Chatstart-Link into the Welcome Flow and embed it into a button inside of the E-Mail such as "Join now!".
Teasering the incentive you give in the "Welcome flow" is recommended here. You can also include it in any future E-Mail Newsletters you are sending.
🚨 PRO TIP: In the triggered flow, you'll embed a campaign armed with a CTA: Rather use a direct discount link such as https://alpensattel.de/discount/wa10 in order to save one step in the user journey and have your clients apply the whatsapp-discount-code directly without any additional input in checkout!
Read more about WhatsApp-Marketing-Strategies here: