Reactivating inactive customers is a key strategy for driving revenue and keeping your old audience engaged. However, this process requires careful attention and personal responsibility, as you are reaching out to customers who likely do not expect a WhatsApp message anymore. Here’s how it works:
Step 1: Import and Tagging
Begin by importing your contacts into the Chatarmin database. Assign tags to segment users based on previous interactions or behaviors. This ensures your re-engagement efforts target the right audience.
Step 2: Build a Re-Engagement Flow
Creating a dedicated reactivation flow is crucial. Focus on these three elements:
Buzzword: Define a unique buzzword and use it consistently across your campaign. This helps track engagement and ensures recognition.
Double Opt-In (DOI): Assign a DOI to confirm user consent and maintain compliance.
Success Message: Craft a success message that encourages interaction. Including an incentive like a discount code significantly increases the chance of conversion.
Step 3: Create the Template
Design the template that will be sent to the selected audience. Including an incentive upfront increases the likelihood that inactive customers will take action.
Step 4: Campaign Planning and Sending
Plan the campaign carefully. Start with small batches to minimize the risk of being flagged as spam. The batch size should reflect your customer base size - smaller numbers are safer initially.
Step 5: Measure and Iterate
After sending, monitor conversions to evaluate campaign effectiveness. Track which customers engaged and create segments to exclude these recipients from future campaigns. This ensures targeted re-engagement for those who haven’t yet responded.
Create a segment with clients that did not receive the campaign yet:
And then include them for your next campaign and so on:
By systematically following this process, brands can efficiently reactivate old DOIs, turning them into engaged customers again and allowing them to be targeted in future campaigns.