Sending WhatsApp Campaigns: From Segmentation to Launch

In this guide, you will learn how to send targeted WhatsApp campaigns with Chatarmin. We will walk you through the entire process: from creating the right target audience (segmentation) and designing your message template to the final broadcast.

🚨 Check out this YouTube Guide (German):

Intro

WhatsApp campaigns are the heart of your retention marketing. Since every message sent incurs Meta fees, it is crucial not to send "spam" but to deliver relevant content to the right audience. Chatarmin makes this process intuitive and highly efficient for e-commerce brands.

Creating an Audience Segment

Before writing a message, you must define who should receive it. In Chatarmin, you can create precise segments:

• Using Filters: Filter your database by various criteria, such as the date of the last purchase, specific tags (e.g., "Interested in Yoga"), or the lead source.

• Dynamic Segments: These lists update automatically as soon as a new user meets the defined criteria.

• Klaviyo Sync: If you have connected Chatarmin to Klaviyo, you can pull your existing Klaviyo segments directly into Chatarmin for your WhatsApp outreach.

Creating a Template

Because marketing messages on WhatsApp must be pre-approved by Meta, you work with Templates.

• Content: Design your message with text, emojis, and media (images or videos).

• Variables: Use placeholders like {{1}} to personalize the message (e.g., "Hi {{1}}" becomes "Hi Max").

• Buttons: Add Quick Replies (predefined responses for the user) or Call-to-Action Buttons (links to your shop or specific products).

• Approval: Once saved, Chatarmin submits the template to Meta. Approval usually takes only a few minutes.

Sending the Campaign

Once your segment is ready and your template is approved, it’s time to launch:

1. Name your Campaign: Give it an internal name for tracking and analytics.

2. Select Audience: Choose the segment you created earlier.

3. Choose Template: Pick the approved template intended for this campaign.

4. Scheduling: You can choose to send immediately or schedule for a later time to hit the optimal window when your customers are most active.

Live Example

The video demonstrates a real-world walkthrough:

• Preparing a campaign for a specific event (e.g., a Flash Sale).

• Showing how variables in the template are filled with real-time customer data.

• Starting the broadcast and seeing the message arrive on a smartphone instantly—complete with a clickable button that leads directly to the checkout.

Pro Tip for Chatarmin Users:

Always utilize A/B Testing for your campaigns (e.g., testing different images or button texts). This allows you to identify what resonates best with your audience and continuously improves your ROI.