Campaign Analytics: Undelivered

In the WhatsApp Campaign reports you will see the “Undelivered” section. This view shows marketing messages that were sent but not delivered to the recipient.

What does “Undelivered” mean?

Undelivered messages are messages that did not reach the recipient’s device.

In WhatsApp this is comparable to a message with one check mark (sent but not delivered).

This can happen for example when:

• the customer does not have an internet connection

• the phone is turned off

• WhatsApp is not active

Costs for Undelivered Messages

Important: Undelivered messages do not incur Meta charges.

Meta only charges for messages that were successfully delivered.

If a message is marked as Undelivered, no costs are billed to the business.

Can customers still receive the message later?

Yes. If the customer comes back online later, the message may still be delivered afterwards, and the customer will be able to read it.

Undelivered Count

The Undelivered count shows the number of messages that were not delivered at the time the campaign was sent.

Important to note:

• This number reflects the moment of sending

• Some messages may still be delivered later

• We cannot track how many customers eventually saw the message afterwards.