Use QR codes to generate WhatsApp-leads that are not mobile user journeys optimized for mobile devices.
Acquiring new customers through promotion, PR, and offline lead generation.
Your promotional marketing strategy most likely has the following problem: You're standing around at trade fairs, events, and the like, handing out your products, talking to people, and perhaps keeping a list. One or two people follow you on Instagram. When your team asks you "How was it?" you say "Great". But what was your quantifiable success? How do you measure the value of your offline marketing?
Step-by-step-guide:
Find your POS Leadgen Template Flow in your Chatarmin Flow Create Dashboard:
Choose the "POS Retail" Flow
Adapt it the way you want it, test it, and go live! 🎞️
🚨 BONUS: Watch this video to enjoy a full POS retail leadgen setup for fares, points-of-sales, retail, popup-stores, and all other offline promotion use cases! 🎬
Source: Chatarmin, Q3 2024
Create a QR code that leads into a flow and connects it with receiving a goodie or joining a giveaway. Send your customers through a "Flow" where they give you data and information about themselves that you can later use to convert them. This way you get quantifiable customer feedback leads/appointments, and measurable traction without wasting promotion and sponsoring budgets, this works so well and is extremely underutilized, we started doing this ourselves at fares and it is working extremely well.
Big companies such as H&M and Spar are already doing it to get people to download their app for loyalty programs. What they are missing is custom apps are extremely expensive, the users delete them very fast and most people have their notifications off for most of their apps. Think about which App-Notifications you won't mute. That's right, WhatsApp. Getting your users to scan in your QR-Code and subscribe to your WhatsApp channel is a hugely underestimated lever that brands will pick up soon enough and we project that this will spread like wildfire sooner or later.