Here's how you can "Update properties" to your Klaivyo account. We can automatically add properties to a Klaviyo account depending on the user's behavior. Depending on which branch of the flow the user goes through we can update the Klaviyo profile with a property we determine.

Additionally, you can "Subscribe a user to a Klaviyo list" depending on the user activity directly.

Update properties at scale through klaviyo inflow webhooks and/or klaviyo-forms-to-WhatsApp-flows:

Source: Chatarmin, Q2 2024
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