> ## Documentation Index > Fetch the complete documentation index at: https://help.chatarmin.com/llms.txt > Use this file to discover all available pages before exploring further. # Why you should direct your Mobile Newsletter Pop-Up to WhatsApp instead of E-Mail > Chatarmin guide: Why you should direct your Mobile Newsletter Pop-Up to WhatsApp instead of E-Mail Chatarmin help center image Directing your customer to your **"WhatsApp Welcome Flow"** is better for your conversion rate since the user is on his phone anyway and **doesn't have to fill out the tedious E-Mail form** to receive his discount code. Here is an **A/B test** of one of our clients which shows a **significant increase in the Opt-In rate on a WhatsApp Pop-Up compared to the classic E-Mail.** Chatarmin help center image Additionally, it helps **raise the** **CLTV** due to a **WhatsApp lead having a considerably higher CLTV than a regular E-Mail lead.** Make sure to create a **“Chatstart Link”** (Dashboard) for the Buzzword that triggers the Welcome Flow. **IMPORTANT NOTE:** When the client is using **Klaviyo AND/OR Shopify**, make sure to ask for the Email in the Flow. (only if no email is assigned for example) ***🚨 PRO TIP:*** Rather use a direct discount link such as [https://alpensattel.de/discount/wa10](https://alpensattel.de/discount/wa10) in order to save one step in the user journey and have your clients apply the whatsapp-discount-code directly without any additional input in checkout!