> ## Documentation Index
> Fetch the complete documentation index at: https://help.chatarmin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# WhatsApp ads

> Chatarmin guide: WhatsApp ads

Here is how to setup your performance marketing funnels through a mobile-optimized WhatsApp-user-journey. Both for Meta and for Google, where ads-managers have dedicated WhatsApp-adsets as conversion-types.

## META

<img src="https://mintcdn.com/chatarmin-help-center/cCC7f96yUQwfA_7X/images/424fce71-dac7-417b-aec6-a127abf6699e/019b9c80-8f14-76cd-a79c-188b6d5dc479.png?fit=max&auto=format&n=cCC7f96yUQwfA_7X&q=85&s=adc8f1c14509b29451fd58b7f95beef1" alt="Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads |  TechCrunch" width="2982" height="1806" data-path="images/424fce71-dac7-417b-aec6-a127abf6699e/019b9c80-8f14-76cd-a79c-188b6d5dc479.png" />

You can funnel your META ads into WhatsApp, this way you have **72 hours instead of your usual 24-hour window**. The advantage of this is again that a **WhatsApp lead has a CLTV of up to 200% of an E-Mail** lead and in the same step you can **collect the E-Mail** at the same time. To find an extensive deep dive into WhatsApp ads and how to set them up read our CEOs Johannes Mansbart's article and guide ["WhatsApp Ads: How WhatsApp Chatstart Ads work for new customer acquisition"](https://chatarmin.com/en/blog/whats-app-ads-how-whats-app-chatstart-ads-work).

Also, feel free to check out [Meta's official guide on Click-to-WhatsApp-ads](https://www.facebook.com/business/help/447934475640650?id=371525583593535).

🚨 ***PRO TIP 1: If you want to use our "Chatstart Link" with a Buzzword, you will need to create a Workaround in order to use them in Ads:***

<iframe src="https://www.loom.com/embed/911efa80a8824e2eb981bd8cf3e2adf8" title="Loom video" width="100%" height="420" allowFullScreen />

***🚨 PRO TIP 2: Sending variables ("Parameters") within the same adset works the following way:***

**Example Nissan with locations of hundreds of retailers in Germany:**

1. Create a Buzzword CTA with dynamic Variable. So a buzzword like: "Hi Nissan. Ich bin hier bei #\{\{standort}}"
2. This would resolve in a chatstart link like: [https://waurl.me/qskrlprd3?standort=XXXX](https://waurl.me/qskrlprd3?standort=XXXX)
3. This "standort" ("location") parameter can be filled in the ad dynamically through their Variables.
4. We can then use if/else in Flows to filter for that value

<img src="https://mintcdn.com/chatarmin-help-center/cCC7f96yUQwfA_7X/images/424fce71-dac7-417b-aec6-a127abf6699e/019b9c80-8e55-719c-a748-63714a5f6fbe.png?fit=max&auto=format&n=cCC7f96yUQwfA_7X&q=85&s=4caec4c85dcefa0c36ea9e721484ce6e" alt="Chatarmin help center image" width="1372" height="852" data-path="images/424fce71-dac7-417b-aec6-a127abf6699e/019b9c80-8e55-719c-a748-63714a5f6fbe.png" />

<img src="https://mintcdn.com/chatarmin-help-center/cCC7f96yUQwfA_7X/images/424fce71-dac7-417b-aec6-a127abf6699e/019b9c80-8e78-7662-af58-91d62847360d.png?fit=max&auto=format&n=cCC7f96yUQwfA_7X&q=85&s=cd52831d4aa71aa05c9d701e338bdf36" alt="Chatarmin help center image" width="1372" height="852" data-path="images/424fce71-dac7-417b-aec6-a127abf6699e/019b9c80-8e78-7662-af58-91d62847360d.png" />

***🚨 PRO TIP 1:*** Rather use a direct discount link such as [https://alpensattel.de/discount/wa10](https://alpensattel.de/discount/wa10) in order to save one step in the user journey and have your clients apply the whatsapp-discount-code directly without any additional input in checkout!

Here's a quick video explaining the Click-To-WhatsApp-Ads setup 🎬

<iframe src="https://www.loom.com/embed/f8cb605fa8c7491cac3a9ce8059f0c8c" title="Loom video" width="100%" height="420" allowFullScreen />

*Source: Chatarmin, Q3 2024*

Send custom parameters from WhatsApp ads to Chatarmin:

<iframe src="https://www.loom.com/embed/c9f36d0d34564f73ac3d3abb0ab8c0e7" title="Loom video" width="100%" height="420" allowFullScreen />

*Source: Chatarmin, Q4, 2024*

🚨 ***WhatsApp-Ads FAQ***

*Q: I don't see a workaround for the problem that messaging apps Whatsapp are not accepted in Europe in my ad account?*

*A: The workaround is that you can't select "Messaging Apps". You have to select "Website". There's no other way. But it doesn't really make a difference.* I think it only works with leads and then looking at target content.

## GOOGLE

Google ads account extension: WhatsApp ads

<img src="https://mintcdn.com/chatarmin-help-center/cCC7f96yUQwfA_7X/images/424fce71-dac7-417b-aec6-a127abf6699e/019b9c80-8e73-7392-b08f-3536e0961381.png?fit=max&auto=format&n=cCC7f96yUQwfA_7X&q=85&s=70c9405ffe40da76ce0244e1243cff62" alt="Chatarmin help center image" width="2320" height="1772" data-path="images/424fce71-dac7-417b-aec6-a127abf6699e/019b9c80-8e73-7392-b08f-3536e0961381.png" />

*source: RETITO, Q4 2024 (Bastian Tonn)*

Here is an explanation by our partner Bastian Tonn, video on Click-To-WhatsApp-Google ads 🎬

<iframe src="https://www.loom.com/embed/1e0edd5931fb490082a11d4b8bd3484a" title="Loom video" width="100%" height="420" allowFullScreen />

*source: RETITO, Q4 2024 (Bastian Tonn)*