> ## Documentation Index
> Fetch the complete documentation index at: https://help.chatarmin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome Flow & Lead Enrichment

> Chatarmin guide: Welcome Flow & Lead Enrichment

The Welcome Flow is the most critical automation in your WhatsApp marketing strategy. It is the first interaction a new lead has with your brand. In this guide, we’ll show you how to build a flow that not only welcomes users but also segments them and syncs their data to your CRM or Email tool.

**🚨 Check out our YouTube Guide on this (German), or just follow the steps below:**

<iframe src="https://www.youtube.com/embed/SAFAYpueQ_Y?rel=0" title="YouTube video" width="100%" height="420" allowFullScreen />

## Intro

A Welcome Flow starts the moment a user sends their first message (via a widget, QR code, or link). It is the digital "handshake" that sets the tone for your future customer relationship.

## Building the Welcome Flow

In the Chatarmin Flow Builder, your Welcome Flow should be triggered by a specific **Keyword** (e.g., "START" or "HELLO").

* **The First Message:** Keep it friendly and offer immediate value, such as a discount code or a welcome gift.

## Double Opt-In

Compliance is key. Before sending any marketing content, your flow must include a [Double Opt-In (DOI)](/gdpr-compliant-whatsapp-marketing/best-practises-opt-indouble-opt-in) step.

* **The Action:** Ask the user to confirm their subscription by clicking a button (e.g., "Yes, I want the newsletter").
* **Documentation:** Chatarmin automatically logs the timestamp and IP address once the button is clicked, making the lead GDPR-compliant for future campaigns.

## Lead Enrichment

Don't just collect phone numbers—collect data! Lead Enrichment allows you to ask questions to learn more about your customers.

* **Interactive Questions:** Ask for their **First Name**, **Gender**, or **Product Interests** (e.g., "Are you interested in Men's or Women's fashion?").
* **Storing Data:** Each answer is saved as a "Property" or "Tag" in the Chatarmin user profile. This allows for hyper-personalized targeting in future campaigns.

## Email Sync

WhatsApp and Email should work together.

* **Asking for Email:** You can ask the user for their email address within the WhatsApp chat.
* **Real-time Sync:** Chatarmin can automatically push this email address and the associated WhatsApp data to your Email Service Provider (like [Klaviyo](/integrations/klaviyo/klaviyo-integration)). This ensures your omnichannel marketing stays consistent.

## Recap

A successful Welcome Flow follows this hierarchy:

1. **Trigger** (Keyword)
2. **DOI** (Legal confirmation)
3. **Incentive** (Coupon/Gift)
4. **Enrichment** (Gathering preferences)
5. **Sync** (Sending data to other tools)

## Live Test

Always test your flow from the customer's perspective. Scan your QR code and walk through the conversation. Check if:

* The buttons work correctly.
* The tags are being applied to your profile in the Chatarmin dashboard.
* The discount code is delivered as expected.

## Important Note

**Ensure your "Fallback" is set.** If a user sends a message that doesn't match a specific keyword, make sure you have a Default Reply or a clear path to human support so the customer never feels ignored.