> ## Documentation Index
> Fetch the complete documentation index at: https://help.chatarmin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sending WhatsApp Campaigns: From Segmentation to Launch

> Chatarmin guide: Sending WhatsApp Campaigns: From Segmentation to Launch

In this guide, you will learn how to send targeted WhatsApp campaigns with Chatarmin. We will walk you through the entire process: from creating the right target audience (segmentation) and designing your message template to the final broadcast.

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**🚨 Check out this YouTube Guide (German):**

<iframe src="https://www.youtube.com/embed/RuaBKPjPltA?rel=0" title="YouTube video" width="100%" height="420" allowFullScreen />

## Intro

WhatsApp campaigns are the heart of your retention marketing. Since every message sent incurs [Meta fees](/billing/meta-pricing), it is crucial not to send "spam" but to deliver relevant content to the right audience. Chatarmin makes this process intuitive and highly efficient for e-commerce brands.

## Creating an Audience Segment

Before writing a message, you must define **who** should receive it. In Chatarmin, you can create precise segments:

* **Using Filters:** Filter your database by various criteria, such as the date of the last purchase, specific tags (e.g., "Interested in Yoga"), or the lead source.
* **Dynamic Segments:** These lists update automatically as soon as a new user meets the defined criteria.
* **Klaviyo Sync:** If you have connected Chatarmin to Klaviyo, you can pull your existing Klaviyo segments directly into Chatarmin for your WhatsApp outreach.

## Creating a Template

Because marketing messages on WhatsApp must be pre-approved by Meta, you work with **Templates**.

* **Content:** Design your message with text, emojis, and media (images or videos).
* **Variables:** Use placeholders like `&#123;&#123;1&#125;&#125;` to personalize the message (e.g., "Hi \{\{1}}" becomes "Hi Max").
* **Buttons:** Add **Quick Replies** (predefined responses for the user) or **Call-to-Action Buttons** (links to your shop or specific products).
* **Approval:** Once saved, Chatarmin submits the template to Meta. Approval usually takes only a few minutes.

## Sending the Campaign

Once your segment is ready and your template is approved, it’s time to launch:

1. **Name your Campaign:** Give it an internal name for tracking and analytics.
2. **Select Audience:** Choose the segment you created earlier.
3. **Choose Template:** Pick the approved template intended for this campaign.
4. **Scheduling:** You can choose to **send immediately** or **schedule for a later time** to hit the optimal window when your customers are most active.

## Live Example

The video demonstrates a real-world walkthrough:

* Preparing a campaign for a specific event (e.g., a Flash Sale).
* Showing how variables in the template are filled with real-time customer data.
* Starting the broadcast and seeing the message arrive on a smartphone instantly—complete with a clickable button that leads directly to the checkout.

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### Pro Tip for Chatarmin Users:

Always utilize **A/B Testing** for your campaigns (e.g., testing different images or button texts). This allows you to identify what resonates best with your audience and continuously improves your ROI.