> ## Documentation Index
> Fetch the complete documentation index at: https://help.chatarmin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Import activation campaign

> Chatarmin guide: Import activation campaign

***Attention:*** this is an offensive and aggressive strategy to boost your WhatsApp-list-size, that should only be applied when

* Messaging Limit: your account messaging limit is high (10k+)
* Account Quality Rating: your account quality rating is high
* Proven Track Record: you have sustained WhatsApp-marketing successfully for 3+ months

If all that applies, you should be able to aim for the following KPI's:

* 50%+ opening rate
* 10%+ click through rate
* 10%+ activation rate
* 5%- unsubscribe rate

Make sure you activate in batches and use the historical highest-quality-leads, first.

Let's go:

**Import** your **existing phone numbers** from your **CRM** and create an **activation campaign**. You can **import your CSV** in the ["audience"](https://chatarmin.com/dashboard/audience) feature and tag them with a **tag**, e.g. **"Imported"**. Then create a [**"Template"**](https://chatarmin.com/dashboard/templates/add) that tells your clients you are now on WhatsApp and optionally tease them with an incentive such as a discount code. Include two buttons in the activation campaign, e.g. **"I want to join"** and **"No, thanks"**.

Then, include "I want to join" **as an additional buzzword into your existing Welcome Flow** or **create a new Opt-In** flow with a success message and **update opt-in Status**, include **"No, thanks"** as an **additional buzzword into your Opt-out Flow**.

You may have to create a Segment with **"didn´t receive the template "Opt-In"** if your number of imported contacts is larger than your current messaging limit.

This way, you can activate your previously gathered clients and re-activate ressources from within your organization, that are already there.

<img src="https://mintcdn.com/chatarmin-help-center/FkIbrM1lxMp-fNLL/images/08ef0816-4363-4ee7-a404-f4a788b2a4e6/019b9c80-93f5-71e5-890e-933942c9589b.jpg?fit=max&auto=format&n=FkIbrM1lxMp-fNLL&q=85&s=c1acd1088f4564a25eeb0573716b945a" alt="Chatarmin help center image" width="946" height="2048" data-path="images/08ef0816-4363-4ee7-a404-f4a788b2a4e6/019b9c80-93f5-71e5-890e-933942c9589b.jpg" />

*Example of a WhatsApp-activation-campaign. Source: WhatsApp, 2024*

See our article ["How to set up your account from scratch"](/how-to-get-started/how-to-set-up-your-account-from-scratch) for a step-by-step guide or watch the following video:

<iframe src="https://www.loom.com/embed/17e78431ec994b77ada8af9680a44db2" title="Loom video" width="100%" height="420" allowFullScreen />

*Activation Campaign Loom: Activate your existing client base with a WhatsApp-activation-campaign. Source: Chatarmin, 2024*

***🚨 PRO TIP:*** Rather use a direct discount link such as [https://alpensattel.de/discount/wa10](https://alpensattel.de/discount/wa10) in order to save one step in the user journey and have your clients apply the whatsapp-discount-code directly without any additional input in checkout!

\*\*\*🚨 PRO TIP 2:\*\*\*Make sure you carefully balance your imported leads and activation campaigns, with your quality rating and messaging limits! If in doubt, [book a support-call with our team here](https://chatarmin.com/a/support).

***🚨 Attention!*** Depending on

* the size of your list
* the recency of your leads
* the quality of (WhatsApp-)phone numbers

the **success of your activation campaign** will vary. Be aware this has direct impact on your WhatsApp Account Quality Rating, which you need to manage and balance to maintain a high quality rating.