> ## Documentation Index
> Fetch the complete documentation index at: https://help.chatarmin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer service into Marketing Lead conversion

> Chatarmin guide: Customer service into Marketing Lead conversion

This strategy works with all Chatarmin customer support integrations such as:

* intercom
* HubSpot
* Dixa
* Freshdesk (Freshworks)
* zendesk
* Gorgias
* and many, many more

***

<img src="https://mintcdn.com/chatarmin-help-center/FkIbrM1lxMp-fNLL/images/2ee03e00-609c-4326-a140-5b4538fd4b12/019b9c80-8e49-745b-8f79-0790c3e53d63.jpg?fit=max&auto=format&n=FkIbrM1lxMp-fNLL&q=85&s=07ac26e37fc50bec70e45a8b07af04ba" alt="How Customer Service is the New Marketing" width="800" height="800" data-path="images/2ee03e00-609c-4326-a140-5b4538fd4b12/019b9c80-8e49-745b-8f79-0790c3e53d63.jpg" />

You can **solve your customer inquiries while converting your customers into lucrative WhatsApp Leads**. Do this by giving your customers the option to start a chat with you, for example, via the **Chat-in Bubble** we provide on our [dashboard](https://chatarmin.com/dashboard). After solving their inquiry send your customers a **"Template"** that asks them whether they want to consent to marketing content too.

Again use the **"Yes"** button as a **Buzzword** to trigger a "Flow" automation following this process which sets customers opt-in to **Double Opt-In** if they agree to it.

I explain how this can be done in the following Loom:

<iframe src="https://www.loom.com/embed/da0599243ad444a18bc5c8f60d00eebe" title="Loom video" width="100%" height="420" allowFullScreen />

*Source: Chatarmin, Q1 2024*

You can also automate this with your Freshdesk integration which uses a closed Ticket as a trigger to create an automated workflow to opt-in your customer.

***Looking to automate WhatsApp-customer-support?***

Find more information about our [Chatarmin AI](/features-in-depth/chatarmin-ai/chatarmin-ai-whatsapp-ai-chatbot) here.