> ## Documentation Index
> Fetch the complete documentation index at: https://help.chatarmin.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Creating a Segment
> Chatarmin guide: Creating a Segment
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# WhatsApp Segment Creation and WhatsApp Segmentation Strategy
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You want to build segments, if "tags" are not a satisfying way to segment your clients base for flows and campaigns, anymore. Generally, you can make use of "and"/"or" logics, as well as filter-groups, to bulk-segment your audience based on your needs.
Watch this video-guide on how to make use of Chatarmin's WhatsApp Segmenting Feature:
Source: Chatarmin, Q1 2024
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## Creating a new Segment
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Here's how to create a WhatsApp-segment:
1. Start by clicking **"Create Segment"** on the top right corner.
2. Give your Segment a name to find it easier afterward, e.g. when you want to send out a campaign to this specific Segment or use it inside a Flow with an IF/ELSE split.
3. Click **"Add filter group"**
4. You can now choose one or multiple filters from the sidebar on the left to include inside of your Segment.
5. You can then choose to match **"any"** or **"all"** conditions. If you choose **"any"** a lead will be included in the segment if he/she matches one or more of the given conditions. If you chose **"all"** the lead will only be included if he/she matches all of the given conditions.
6. It's important to pay close attention to the setup of Groups and Subgroups. In most cases, a **double opt-in** is expected, along with an **AND filter**.
Within this additional filter, you can define specific conditions — for example, whether *all* of them must apply or if *at least one* is enough. You can choose between **AND** and **OR** logic, depending on how strict or flexible your segmentation should be.
7. Once done with creating your segment you can click **"Review Segment"**
Your created Segment will then be shown with all its included leads.
8. You can click **"Save Segment**" to finalize your segment or **"Edit Segment"** if you want to include or exclude more conditions.
