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# Campaign Analytics: Undelivered

> Chatarmin guide: Campaign Analytics: Undelivered

In the WhatsApp Campaign reports you will see the **“Undelivered”** section. This view shows **marketing messages that were sent but not delivered to the recipient**.

### **What does “Undelivered” mean?**

**Undelivered messages** are messages that **did not reach the recipient’s device**.

In WhatsApp this is comparable to a message with **one check mark** (sent but not delivered).

This can happen for example when:

* the customer **does not have an internet connection**
* the **phone is turned off**
* WhatsApp **is not active**

### **Costs for Undelivered Messages**

Important: **Undelivered messages do not incur Meta charges.**

Meta only charges for messages that were **successfully delivered**.

If a message is marked as **Undelivered**, **no costs are billed to the business**.

### **Can customers still receive the message later?**

Yes. If the customer comes **back online later**, the message may still be **delivered afterwards**, and the customer will be able to read it.

### **Undelivered Count**

The **Undelivered count** shows the number of messages that **were not delivered at the time the campaign was sent**.

Important to note:

* This number reflects the **moment of sending**
* Some messages **may still be delivered later**
* We **cannot track how many customers eventually saw the message afterwards**.