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Revenue attribution in Chatarmin
Revenue attribution in Chatarmin

How is revenue attributed in Chatarmin

Updated over a week ago

Chatarmin can only attribute your revenue if your Shopsystem is connected via our integrations. Feel free to upgrade to smarter or connect your Shopsystem in "Dashboard" to see your revenue.


In essence, there are two types of attribution:

  • Attribution via discount code: This type of attribution is done within a 24-hour window starting with the time of the campaign sent. All purchases in the store that use the discount code of the WhatsApp campaign are attributed to the Chatarmin revenue.


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  • Attribution via CTA: Every user who purchases in the store within 24 hours of clicking the link on WhatsApp is attributed to Chatarmin revenue. - If this link is not out of context (can be determined by the path & UTM params in the link) [attributed by Email/phone Number]
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    Attribution via UTM


You can still track your Revenue via UTM Links or unique Discount codes you use exclusively in your Chatarmin Campaigns or Flows if you do not have your Shopsystem connected. You can track the revenue generated externally by using your Tracking tool such as Google Analytics and inputting the UTM links you created for your Chatarmin campaigns.
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